THE MP for the Vale of Clwyd championed the Denbigh Plum during a debate in Parliament.

Dr James Davies welcomed the fact the new UK protected food name scheme, which will come into force on January 1, will ensure it maintains its Protected Designation of Origin status.

At the end of the Transition Period, the new and independent Geographical Indications (GI) schemes will make sure that popular and traditional produce from across the country will be granted special status to mark out their authenticity and origin, for example Scotch whisky and Welsh lamb.

This means that shoppers will be able to buy their favourite food and drink with confidence, and producers whose foods are granted GI status will benefit from intellectual property protection so that others cannot imitate them. GIs are highly valued by producers and are exemplars of the wide range of quality British products enjoyed around the world.

They represent around a quarter of UK food and drink exports by value, approaching £6bn in export value in 2019.

During a Westminster Hall debate on ‘Welsh Food: Protected Status’, Dr Davies referred to the ancient Denbigh Plum.

He said: "Vale of Clwyd Denbigh plum was awarded Protected Designation of Origin status. Does my hon. Friend agree that protected status for food and drink can be a source of great community pride as well as an economic benefit?”

Ynys Mon MP Virginia Crosbie, who was leading the debate, said she absolutely agreed, and also referred to food products from her Anglesey constituency.

Speaking afterwards, James added:

“Some say the Denbigh Plum was grown by Carmelite monks in the town as early as the 13th century. It's the only surviving native Welsh plum. I am delighted that it originates from my constituency, and to be able to promote it in Parliament.”