ZIP World has shared exciting growth plans following its allocation of £6.2million of matched funding.

This came as part of the North Wales Growth Deal, a £1billion investment to the region; £240m of which has been funded by both Welsh and UK Governments.

The outdoor activity company, which has 29 attractions at seven UK sites, plans to use the funding as part of its “Responsible Adventure” growth project during the next two years.

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This project will help to reduce the impact of seasonality, including creating more jobs during off-peak seasons, and improving congestion in popular holiday periods.

In addition to a new cable car experience that will improve the experiences of those visiting North Wales, the funding will provide sustainable transport links between its sites and rural communities through a new electric bus network.

Denbighshire Free Press: A projected image of Zip World's proposed new electric busA projected image of Zip World's proposed new electric bus (Image: Zip World)

Andrew Hudson, Zip World’s chief commercial officer who led the strategy behind the bid, said: “This funding will play a crucial role in transforming and widening our offering to tourists visiting North Wales all year round to help strengthen the region’s sustainable and thriving economy.

“Among the exciting new projects on the horizon is the creation of a cable car experience that will enable people of all abilities to enjoy the stunning North Wales landscape from an easily accessible view point.

“The project will also benefit local communities by creating more year-round job opportunities that reduces the dependency on peak holiday periods, and the new eBus network will help ease seasonality congestion in the area.”

Zip World estimates the funding will allow them to boost the North Wales economy by an additional £6.8m per year.

In the last 12 months, it has launched the world’s first underground adventure golf course and its newest gravity-powered adventure, “Aero Explorer”, in Llechwedd and Penrhyn Quarry respectively.

Rhodri Owen, Zip World’s head of projects for the North Wales Growth Bid, added: “We are extremely honoured and excited that our new ‘Responsible Adventure project’ is one of five to join the North Wales Growth Deal.

“The funding from the bid is an extremely positive next step towards us becoming a B Corp company, as well as helping us to build a more vibrant, sustainable, and resilient local economy.”