Jones Bros Civil Engineering UK is urging Welsh businesses to pledge support to the armed forces covenant.
The company which is based in Ruthin, signed the covenant in 2022, joining a group of more than 140 North Wales-based firms.
The armed forces covenant is the nation's guarantee to people who have protect the country,
The pledge assures that veterans and their families receive fair and respectful treatment in the communities and societies.
Ahead of Armed Forces Day on June 29, military veterans Tony Murphy and Jonathan Dennehy, a duo from Jones Bros, are calling on other companies to make this significant pledge.
Mr Murphy, the head of business management systems and support at the firm, said: "I would advise any businesses to investigate what veterans bring.
"Look into skills we take for granted, such as communication, organisational, and leadership qualities.
"Those that have served have written, logistical, people management, and administrative skills, as well as the capability to give clear and concise instructions that people understand.
"These are abilities that are transferrable across any business."
Jonathan Dennehy has shared his thoughts (Image: Jones Bros)
Mr Dennehy agreed with his colleague's sentiments, as he said: "When that soldier, sailor or aviator walks through your door, don’t look at the qualifications, look at the person and what they have done."
He also said: "What has been learned in those diverse sectors can then be brought back to the everyday role, which is something I’ve already been able to do a few times with Jones Bros."
Ken Skates MS, the Cabinet secretary for North Wales and Transport, said: "Our service leavers and veterans bring unique and valuable experience which can benefit all sectors.
"I’d like to thank Jones Bros and all the other businesses across Wales who are backing the armed forces covenant."
Tony Fish from the Ministry of Defence expressed gratitude to Jones Bros for its ongoing support of the armed forces.
Mr Fish said: "We thank Jones Bros for its continued backing of the covenant and its desire to be further recognised through the defence employer recognition scheme."
Founded in the 1950s, Jones Bros employs roughly 500 people and operates one of the largest plant fleets in the UK.
The company is currently working on contracts in several sectors including highways, flood and marine defence, waste management and renewable energy.
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